So you want to be a copywriter with Bernadette Schwerdt COPYWRITER 099: How to build a new app and source Australia’s top creative talents to write for it
In this episode, Lucy Durack, star of Wicked and Legally Blonde, and Elise McCann, star of Mamma Mia and Matilda, talk about how Hey Lemonade grew from two friends swapping pep talks into a motivational app featuring scripts written by some of Australia’s greatest creatives.
This episode provides the inside story of how this app got built, funded, written and brought to life by two of Australia’s favourite actresses, each stepping out of their comfort zone to become tech entrepreneurs.
We cover:
- How a moment during COVID sparked the original idea for Hey Lemonade.
- The writing room process for creating the scripts.
- Why writing, not technology, sits at the heart of the app.
- How they found and briefed Australia’s top creatives to write the pep talks.
- The challenges of writing for an app.
- The role of humour, empathy, and clarity in mental health writing.
- Navigating funding, partnerships, and growth whilst retaining the purpose and friendship that underpinned it.
If you’re interested in writing purpose-driven content and building a tech product from scratch, this episode is for you.
This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au
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