Marketplace All-in-One Spotify and Netflix join forces
Oct 22, 2025
Netflix teams up with Spotify to stream podcasts, combining audio and video for a richer user experience. This collaboration offers valuable consumer data, helping Netflix tailor its content more effectively. Meanwhile, Spotify gains access to a fresh audience while countering potential competition from YouTube. Additionally, insights into the Federal Reserve's evolving stance on crypto highlight the changing financial landscape, and OpenAI's new Atlas browser presents an innovative challenge to established giants like Google.
AI Snips
Chapters
Transcript
Episode notes
Netflix Adds Video Podcasts For Richer Content
- Netflix will stream Spotify podcasts that include video to expand its content catalog.
- Michael D. Smith says this lets Netflix learn viewer preferences and promote tailored shows more effectively.
Viewer Data Powers Better Recommendations
- Watching podcasts on Netflix gives the company first-party signals about user interests.
- Netflix can then recommend other shows like Rewatchables or Recipe Club based on those signals.
Partnership Aims To Counter YouTube
- Spotify gains access to a video-oriented audience by putting podcasts on Netflix.
- The partnership also helps both companies coordinate to better compete with YouTube in video podcasting.