A conversation with Steven Brink, President and Chief Revenue Officer of uFlexReward, an HR Tech start-up whose platform aggregates data from an organization’s disparate systems to enhance the organization’s global understanding of their total reward spend – while improving their ability to communicate the value of rewards to the workforce. By facilitating the delivery of personalized rewards that match an employee’s “lifestyle and lifecycle,” it’s also a powerful retention tool, a critical asset at a time when managers are struggling to retain their top performers.