
New Books in Economics Nina Bandelj, "Overinvested: The Emotional Economy of Modern Parenting" (Princeton UP, 2026)
Feb 5, 2026
Nina Bandelj, Chancellor's Professor of Sociology at UC Irvine and author of Overinvested, studies how parenting became emotionally and financially all-consuming. She traces the historical shift to treating children as investments. The conversation covers rising childcare and tutoring costs, parental debt, gendered emotional labor, industry pressures to spend, and proposals to rebalance parenting toward shared responsibility.
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Ten Years And 120 Parent Interviews
- Nina Bandelj and a research team interviewed 120 parents across diverse backgrounds over ten years.
- The qualitative study complemented national datasets and content analysis of 100+ parenting books.
Children As Investment Projects
- Parenting shifted from economically useful to emotionally priceless to being seen as an investment project.
- Nina Bandelj links this to economic ideas like human capital shaping parental behavior and expectations.
The Emotional Economy Explained
- Emotional and economic logics now intertwine in parenting decisions, creating an 'emotional economy.'
- Bandelj argues parents use money to express love while navigating competitive economic pressures.


