TechCrunch Daily Crunch Netflix starts using GenAI in its shows and films
6 snips
Jul 19, 2025 Netflix is now leveraging Generative AI to boost production efficiency and cut costs in its shows and films. The discussion also highlights Meta's refusal to sign the EU's AI code of practice. Additionally, Perplexity sees India as a strategic advantage in competing with OpenAI. This dive into the evolving AI landscape promises to reshape the entertainment industry.
AI Snips
Chapters
Transcript
Episode notes
Perplexity's India Expansion Strategy
- Perplexity is leveraging India's massive internet user base by partnering with a major telecom to grow its AI presence.
- Offering free Pro subscriptions scaled user adoption rapidly, positioning Perplexity for mass AI market penetration in India.
Meta Rejects EU AI Regulations
- Meta refused to sign the EU's AI Code of Practice, calling the regulation an overreach that stifles innovation.
- The framework requires compliance on training data and documentation, but Meta argues it will hinder the development of frontier AI models in Europe.
Netflix Uses AI in Production
- Netflix has started using AI in producing shows and films, including an AI-created scene in an Argentine show.
- The AI-generated scene of a building collapsing was completed ten times faster and at lower cost than traditional methods.