Andrew Yang Podcast From Startup Hustle to Media Visionary
Oct 13, 2025
Jonathan Sposato, a serial entrepreneur and founder of JoySauce, dives into his mission of building an Asian-American media platform. He discusses his multicultural upbringing and how he aims to transform financial success into cultural impact. The conversation touches on the gaps in representation and spending power within the community, while also exploring the exciting appeal of Free Ad-Supported Streaming TV. With JoySauce, he hopes to create a rich tapestry of content that showcases Asian culture and identity.
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Episode notes
Convert Money Into Cultural Power
- Jonathan Sposato frames JoySauce as converting financial capital into cultural capital for Asian Americans.
- He positions the platform as a lever to build social and cultural influence, not just profit.
Early Game Studio Success
- Jonathan started a game studio out of college and grew it to ~42 employees in its first year.
- That studio sold to Electronic Arts after almost four years, launching his entrepreneurial path.
Modest Exit, Real Impact
- Jonathan recalls the EA acquisition returned a modest multiple split among four founders.
- The payout let him support his mother and gave early financial freedom without instant riches.