
Found
How to build a company that can save the world while generating profit
Dec 24, 2024
Hyuk-Jeen Suh, co-founder of Venx and a general partner at SkyRiver Ventures, joins a panel of innovative founders to discuss merging profit with purpose. They explore how startups can genuinely contribute to sustainability while meeting shareholder expectations. The conversation delves into the impact of AI on energy innovation and the importance of partnerships with large corporations like Amazon and Google. Suh highlights strategies for navigating corporate-startup dynamics and advancing climate tech while securing financial returns.
21:19
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Quick takeaways
- Startups must navigate the complex balance between social impact and financial sustainability to thrive and attract investors.
- Regulatory frameworks and shifting shareholder expectations are essential for driving meaningful change in corporate sustainability efforts.
Deep dives
Balancing Profit and Purpose
Startups face the challenge of balancing social impact with financial returns necessary for sustainability. Founders often find themselves navigating the fine line between doing good and satisfying the demands of investors, who prioritize profitability. As noted in the conversation, good intentions can become secondary when companies face financial pressures, leading to the abandonment of social initiatives. Achieving meaningful change requires aligning business strategies with the desired impact, fostering a culture that motivates employees to pursue sustainability alongside profit.
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