Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today.

AMI works with agency owners by:

Leading agency owner peer groups
Offering workshops for owners and their leadership teams
Offering AE bootcamps
Conducting individual agency owner coaching
Doing on-site consulting
Offering online courses in agency new business and account service

Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”

What you’ll learn about in this episode:

Why short term nonprofit projects don’t do much good for your agency or a nonprofit
Creating a contest for nonprofits where the winner will become your client for a year
How this contest and resulting year-long relationship will bring in a ton of PR
How this lengthy commitment with a single nonprofit allows you gracefully turn down other nonprofits that you don’t have time to work with
What to ask for in applications to find the right nonprofit to work with
How your relationship with a nonprofit can be a great business development opportunity
Why you need to get in front of the nonprofit’s board of directors
How this relationship will dramatically change the impact that the nonprofits you adopt can make
What your process for setting up this yearly project should look like
Why your team will love doing work with a nonprofit

Ways to contact Drew McLellan:

Email: drew@agencymanagementinstitute.com

Resources:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

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