The Content Cocktail Hour Turning Left When Everyone Else is Moving Right During Your Job Search with Kyle Lacy of Jellyfish
Scrolling through LinkedIn, it feels like everyone in marketing is transitioning jobs, but what makes a great candidate stand out? Today, Kyle Lacy tells you how to turn left when everyone else is turning right. Kyle Lacy is the CMO at Jellyfish and has an extensive history in marketing and has hired dozens of marketers. Candidates should think creatively, use numbers in their resume, find connections in common, and reach out thoughtfully and intentionally. He shares examples of candidates who went the
extra mile. Approach the job search like you approach accounts based marketing and don’t you dare be boring!
0:00 Introduction
1:42 Conversation with Kyle
3:30 Taking a break
7:08 Job search post
9:00 Successful example
10:30 Hiring process
12:00 Strategies to differentiate
16:20 Best practices and standouts
21:00 Outro
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Follow Kyle:| LinkedIn | Jellyfish