Scrolling through LinkedIn, it feels like everyone in marketing is transitioning jobs, but what makes a great candidate stand out? Today, Kyle Lacy tells you how to turn left when everyone else is turning right. Kyle Lacy is the CMO at Jellyfish and has an extensive history in marketing and has hired dozens of marketers. Candidates should think creatively, use numbers in their resume, find connections in common, and reach out thoughtfully and intentionally. He shares examples of candidates who went the

extra mile. Approach the job search like you approach accounts based marketing and don’t you dare be boring!

0:00 Introduction

1:42 Conversation with Kyle

3:30 Taking a break

7:08 Job search post

9:00 Successful example

10:30 Hiring process

12:00 Strategies to differentiate

16:20 Best practices and standouts

21:00 Outro

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