The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business 855: Why You Need to Separate Your Self-Worth From Your Success
Feb 24, 2025
Azie Jazestani, founder of The Sweet Table Shop and former owner of the event venue Maison Principale, shares her inspiring journey through reinvention. She discusses the emotional complexities of achieving career milestones and the importance of separating self-worth from business success. Azie also touches on the balance between ambition and motherhood, emphasizing how personal values evolve. Through her story, she encourages redefining success on one’s own terms and prioritizing fulfillment over conventional achievements.
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Post-Goal Emotions
- Entrepreneurs rarely discuss the emotional impact of achieving big goals.
- Reaching milestones can bring unexpected feelings like loss and confusion, not just excitement.
Azie's Experience
- Azie felt lost and sick after selling her business, despite it being a major achievement.
- This emotional rollercoaster wasn't what she'd expected and highlighted the need to separate identity from work.
The "Is This It?" Moment
- Achieving a significant goal can lead to feelings of emptiness or the question "Is this it?"
- This can indicate a misalignment between the pursued goals and true desires, prompting reflection on goal setting.