AI won’t replace you… it’ll expose you. That’s the bold take from Wes Towers, a designer and marketing strategist who learned firsthand what happens when automation outpaces human connection. Alyssa Nolte and Wes dig into how AI is changing the way we build trust, deliver value, and stay relevant in a world where anyone can “DIY” their way to average.

If you’ve ever worried about being replaced by technology, this episode will make you rethink what actually makes you irreplaceable.

Why listen: Wes shares how a painful business valuation forced him to rebuild around relationships, not just results. Alyssa connects that lesson to the real tension leaders feel as AI takes over routine work and how to double down on what machines can’t do.

3 Key Takeaways:

AI won’t replace you, but it will expose where your real value lies.
When automation peaks, relationships become your competitive edge.
The future of SEO (and every business) is about being found through conversations, not keywords.

Guest: Wes Towers

Host: Alyssa Nolte

Rethinking the future of customer relationships.

AI Won’t Replace You… It’ll Expose You with Wes Towers