#30: How much $$$ should your SaaS spend on marketing?

In this episode of SaaS Marketing Weekly, Ryan discusses how much SaaS companies should allocate for marketing budgets based on their revenue and funding. He emphasises the importance of investing appropriately in marketing to scale the business and provides insights on how to break down a marketing budget effectively. Ryan also shares strategies for paid advertising and the significance of being precise with targeting, especially for companies with smaller budgets.

Takeaways

• SaaS companies should spend a certain % of their revenue on marketing.
• If funded, they should allocate a % of funding to marketing activities.
• Internal marketing hires are separate from the marketing budget.
• Paid ads should be a significant part of the marketing budget.
• A sample budget breakdown includes paid ads, SEO, and exhibitions.
• Start with at least £1,000 a month for ads to see results.
• Consider hiring a full-service marketing partner for better ROI.

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