#787: Tray.ai's Stephen Stouffer on AI adoption and why marketers should care about the integration layer

Why are so many companies spending billions on AI, only to see their most ambitious projects stall out before they ever impact the customer experience?

Agility requires more than just a fast-moving marketing team. It requires the foundational ability to connect disparate systems and data sources, allowing new technologies like AI to be implemented and scaled, not just piloted.
Today, we're going to talk about the single biggest, and often overlooked, blocker to enterprise AI adoption: the integration layer. While everyone is focused on the models and the applications, the legacy infrastructure underneath is preventing companies from moving beyond small-scale experiments.

We'll explore why a modern, integration-first approach is no longer a 'nice-to-have' for IT, but a strategic imperative for any brand that wants to turn AI hype into a real competitive advantage.

To help me discuss this topic, I'd like to welcome Stephen Stouffer, Director of Automation Solutions at Tray.ai.
About Stephen Stouffer

Stephen Stouffer is Director of Automation Solutions at Tray.ai, bringing over a decade of experience in markops, revops, and digital transformation. Starting his career as a web developer, Stephen has grown through various marketing technology roles, both in-house and in-agency, and he’s particularly known for his work in marketing automation and AI implementation.,Yes,This will be completed shortly

Stephen Stouffer on LinkedIn: https://www.linkedin.com/in/stephenstouffer/

Resources

Tray.ai: tray.ai

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