This week I’m talking with Ari Tulla, CEO and co-founder of Elo. A brand that believes that our diet is making us unhealthy, and wants to turn your food back into medicine.

We discuss:

The modern obsession with Finnish names for brands
Why health tech is so important in the US
The impact of wearables on health
The importance of dietary changes versus supplement use
Testing and changing their business model
Building trust as an online brands
The problem with food nutrition today

Find out more at:

https://www.elo.health/

023 - Founding a smart nutrition company, with Ari Tulla CEO and co-founder of Elo