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Ready For Launch: How To Build A Startup
023 - Founding a smart nutrition company, with Ari Tulla CEO and co-founder of Elo
Apr 25, 2022
56:24
This week I’m talking with Ari Tulla, CEO and co-founder of Elo. A brand that believes that our diet is making us unhealthy, and wants to turn your food back into medicine.
We discuss:
- The modern obsession with Finnish names for brands
- Why health tech is so important in the US
- The impact of wearables on health
- The importance of dietary changes versus supplement use
- Testing and changing their business model
- Building trust as an online brands
- The problem with food nutrition today
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode