#7 Digital PR in the US with Bri Godwin Huyke

This week we're discussing digital PR in the US with Bri Godwin Huyke, noting that it is still developing compared to the UK, with many clients lacking a foundational understanding of its benefits. We touch on the differences in pitching styles between US and UK journalists and explore the significance of relevance in link building & differences in client expectations.

00:00:07 - Introduction to Season Two Louise Parker and Steve Baker welcome listeners back to the Digital PR Podcast for its second season, highlighting exciting topics and a new sponsor.

00:01:31 - Guest Introduction: Bri Godwin-Hoyk Bri Godwin-Hoyk, a digital PR manager at Journey Further, shares her background and expertise in digital PR, particularly in the US market.

00:04:09 - Current State of Digital PR in the US Bri discusses the differences in digital PR maturity between the US and the UK, noting the challenges of educating clients about the benefits of digital PR.

00:12:13 - Personalisation in Pitching The conversation shifts to the importance of personalising pitches to US journalists, contrasting it with the UK approach and discussing the impact of relevance.

00:18:03 - Differences in Story Styles Bri outlines the types of stories that resonate well with US journalists, emphasising the preference for data-led pieces and the slower pace of placements compared to the UK.

Check out the full transcript here.

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About the Digital PR Podcast

Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.

To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.

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