The Product Podcast Beyond Basics: Lessons in Product Marketing by EiR at Product School and fmr Pendo VP Product Marketing
Dec 26, 2023
Jason Gatoff, former VP of Product Marketing at Pendo and Executive in Residence at Product School, shares his journey, industry metrics, leadership lessons, evolving dynamics of product marketing, partnership between product managers and marketers, understanding target personas, and importance of product marketing skills and compensation for product managers.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Experience in Product Marketing and Past Interactions
03:06 • 2min
The Importance of Partnership and Understanding Target Personas
04:41 • 8min
The Relationship Between Product Managers and Product Marketers
12:16 • 12min
The Importance of Product Marketing Skills and Compensation for Product Managers
24:08 • 6min