Going Deep with Aaron Watson 491 Build Your Own Coffee Empire w/ TJ Fairchild
TJ Fairchild started Commonplace in 2003 with his wife in Indiana, Pennsylvania. Today, Commonplace has nine locations and TJ is consistently hired to consult with other coffee shops to help get their business established.
In addition to operating coffee shops, Commonplace also roasts their own beans which they sell directly to consumers and wholesale to other coffee companies.
TJ did not have a business background before starting his company, he majored in philosophy and avoided a career in academia to start his firm.
In this episode, TJ and Aaron discuss the equipment needed for a coffee shop, how to develop a soulful environment, and the shortcomings of ‘free trade’ coffee sourcing.
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TJ Fairchild’s Challenge; Be Grateful.
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If you liked this interview, check out episode 455 with Michael Mayer where we discuss his smart scales that automatically ship customers fresh coffee whenever they start running low. You can also check out the interview we did with Patrick Colletti.
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