Subnet Session with Jill Kenney from sundae_bar - Subnet 121

Mark and Siam sit down with Jill Kenney, CEO of sundae_bar (Subnet 121)—a publicly listed (AIM: ESBAR) AI agent marketplace that lets developers list, host, and monetise agents while businesses buy ready-to-use or customised agents for workflows (HR, sales, ops, etc.). The twist:tsundae_bar uses its BitTensor subnet as a supply engine—briefs (from users/miners) are voted on, miners build against them, validators/humans quality-check, and top agents get boosted in sundae_bar's search. Payments are live, early agents/templates (e.g., from LETA and NAT) can be deployed now, and the platform is builder-agnostic (they aim to integrate more builders like AgentKit once stable). For enterprises needing ring-fenced deployments, bespoke off-market builds are on the roadmap.

The business model is classic marketplace: a take rate on sales, ads/featured placement, and hosting/analytics fees—with a portion earmarked for alpha buybacks and an employee alpha treasury, reinforcing the subnet’s emissions flywheel. Because sundae_bar is a PLC, it can raise capital to accelerate growth while the subnet channels top dev talent into the store. Big picture: make agents dead-simple to find, test, and deploy so a solo founder or a KPMG-scale team can stitch together a digital workforce—today via templates, soon via end-to-end customizable agents that “just work.”