FEAR & GREED | Business News One On One: Fred Schebesta, founder of Finder.com.au
Aug 27, 2025
Fred Schebesta, co-founder of Finder.com.au, shares his entrepreneurial journey from launching a comparison website in 2006 to navigating challenges with Google and regulatory hurdles in Australia. He passionately discusses the evolution of SEO and its impact on digital marketing, along with the transformative potential of AI in various sectors. Fred offers insights into resilience, detailing his personal setbacks and recovery, while emphasizing the necessity for innovation amidst outdated regulations in Australia's business landscape.
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Finder Is A Treasure Hunt
- Customers come to Finder to uncover a better deal or a hidden 'treasure' in the market.
- Aggregating options and saving time delivers the edge users seek.
Humble Web Beginnings
- Fred started building websites in his university room and quickly taught himself PHP and marketing.
- Early experiments and client work taught him direct marketing and copywriting fundamentals that became Finder's pillars.
Many Small Experiments
- Fred tested dozens of small websites like seasonal sites and a poker store to discover what worked.
- Repetition and willingness to fail repeatedly helped him find the credit-card site that scaled into Finder.
