For many, the past few years since the pandemic brought lots of continual change in the legal marketplace. In order to stay relevant with like-minded individuals and keep up with emerging trends in industry, many paid more attention and time to social media to stay connected.

One social media platform which has remained very popular within Legal and other key industries is LinkedIn. LinkedIn is a very effective professional development tool if utilized correctly and one that can help people achieve and/or grow their leadership skills.

In this session, we will obtain important tips and tricks for unlocking the true potential of LinkedIn for legal professionals. Specifically, we will focus on how you can best share your own unique perspectives into the open for awareness, create a compelling profile, how you can easily identify networking and career opportunities and what you need to do to become a recognized 'thought leader' in the field and more.

Questions the moderator asked the speaker:

-What are 2-3 top tips for creating a compelling profile on LinkedIn? Any unique aspects to consider for legal

-Establishing yourself as a “thought leader” can feel daunting. What approaches do you recommend to someone wanting to leverage LinkedIn to enhance their persona as a thought leader? Any unique aspects to consider for legal?

-What advice do you have for a “newbie” wanting to start engaging or posting more regularly on LinkedIn? Any unique aspects to consider for legal?

-What are some proven strategies for successful networking on LinkedIn? What are the no-no’s to avoid in LinkedIn networking? Any unique aspects to consider for legal?

Moderator:
@Brendan Miller - Legal Innovation Consultant

Speaker:
@Stefanie Marrone - Fractional Marketing Director/Social Media, Marketing and Business Development Strategist, Stefanie Marrone Consulting/The Social Media Butterfly

Recorded on 10-5-2023

Unlocking the Power of LinkedIn for Legal Professionals