

The Cultural Frontline: South East Asian cinema - a love story
Apr 9, 2025
In this engaging discussion, Tuyet Van Huynh, a multidisciplinary artist and filmmaker, shares insights gained from five years of researching Vietnamese cinema. Indonesian director Eugene Panji offers a glimpse into the booming film industry in his country. They dive into the success of films like Thailand's emotional How to Make Millions Before Grandma Dies and Vietnam's social media hit, Mai. The conversation also highlights the cultural shifts seen in Southeast Asian cinema, addressing themes of family, identity, and the industry's evolving landscape post-pandemic.
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Renewed interest in local films drives SEA cinema success
- The Thai movie How to Make Millions Before Grandma Dies broke box office records, touching hearts with its universal themes.
- The film explores family relationships, loss, and healing, resonating with audiences due to relatable, complex characters.
Emotional resonance of *How to Make Millions*
- A moviegoer describes an emotional experience watching How to Make Millions, connecting with a stranger over shared tears and laughter.
- The film's emotional impact resonated deeply, prompting spontaneous hugs and nostalgic conversations.
Societal shifts and nostalgia fuel film's success
- Director Pat Boonnitipat attributes the film's success to societal changes in Thailand.
- As adults move out of family homes, the film evokes nostalgia for traditional family structures.