How Factiva built an AI engine on 100% licensed content with Traci Mabrey

When Dow Jones’ business intelligence service went down the path of AI, it was determined to avoid stepping on any copyright mines.

This week on The Media Copilot, I sat down with Traci Mabrey, General Manager of Factiva, the business intelligence platform from Dow Jones. Unlike many AI companies that scrape publicly available data without permission, Factiva has secured licensing agreements with all 5,000 of its content providers—a bold move in an industry still navigating copyright battles.

🔹 AI-powered summaries with real licensing: Factiva’s Smart Summaries uses AI to distill key insights from trusted sources—all with publisher approval. 🔹 The copyright conundrum: While many AI models train on unlicensed content, Factiva is proving that there’s another way. But how did they get 5,000 publishers on board? 🔹 Big tech vs. media rights: We discuss Factiva’s approach to indexing 3 billion articles and what happened when Google raised an eyebrow. 🔹 AI hallucinations & security risks: What safeguards are needed to ensure AI-generated summaries are accurate and trustworthy?

Factiva’s strategy could signal a major shift in how AI and media coexist, prioritizing fair compensation and content integrity.

🎧 Join the conversation: ✅ Is Factiva’s model the future of AI-driven media? ✅ Should AI companies be required to license content?

if you want to level up your AI skills, check out my AI Training Course for PR & Media Professionals at mediacopilot.ai.

The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news.

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