SE3 EP35: Google I/O 2018 Conference - ALL Major Announcements that will Impact Ecommerce

Please VOTE for us here: http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/   The 2X eCommerce Podcast has just been nominated for the Best Online Talk Show in the Business Category (Finalist) at this year’s Mixcloud Online Radio Awards!   Please VOTE by just clicking the link below and then tap 'Vote Kunle Campbell, 2X eCommerce' http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/   Thank you for your continued support for the show.   On this episode of the 2X eCommerce Podcast show, we are going to talking about ALL KEY announcements at the Google I/O Developer Conference 2018 that WILL AFFECT THE ECOMMERCE LANDSCAPE OVER THE 12 MONTHS and beyond     Google Assistant: more natural voice based on John Legend’s voice No need to say ‘OK Google’ It remember’s your past answers and parses multiple questions in one sentence   Duplex - an AI personal assistant that schedules appointments for Google uses  -    Android P: An buttonless android device Bigger screen real estate     Google Lens Point the phone’s camera an outfit, accessory or piece of furniture. Google will use object recognition machine learning to purchase the item online. If it does not find a match, it will find similar styles.   Google is serious about Speed on the mobile web - it is achieving this with PWA and AMP   AMP - frontend framework - acquisition Super fast page loading times - AMP load on avg. in 0.5 seconds from Google search. AMP is a framework and library of components build on top of HTML  specifically designed for performance AMP format mandates a number of rules about its pages that are again focused on maintaining   performance but also on enabling caching And This ability to cache in remote in serve remotely is what enables platforms serving AMP to pre-render them effectively.     Google Pay best practices by-passes forms and autocomplete pushing default payment method one-click checkout allow guest checkout show full breakdown     Progressive Web Apps (PWAs) - overarching methodology - PWA conversion Google is launching its own PWAs at scale. Progressive Web Apps (PWAs) are web applications that are regular web pages or websites, but can appear to the user like traditional applications or native mobile applications. The application type attempts to combine features offered by most modern browsers with the benefits of a mobile experience. The enable fast, integrated, reliable, and engaging web experiences. Video: https://youtu.be/NITk4kXMQDw   PWA is a transition from AJAX geared towards mobile devices. Google is trying to move users on mobile from apps to the web because it is currently 80% app Google is the gateway to the web PWA is important to Google and to Ecommerce 53% of users abandon sites that take longer than 3 second to load. Caching Could involve sections in your website not the entire site Useful notifications - e.g tracking info, order updates,    examples: eBay deployed PWA in their checkout page    More videos about PWA: Progress Web Apps - Google Chrome Developers: https://youtu.be/z2JgN6Ae-Bo  

 

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This episode is brought to you by:

Klaviyo 

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