Whether you've just started annual planning now or are already done (lucky you) - you should consider running an assessment of your GTM.
It'll help you find problems you didn't even know about. That's why we brought in Anders who's done lots of those.
- (00:00) - Introduction
- (01:35) - Meet Anders
- (03:04) - What it is and why it matters
- (08:14) - When do you do it?
- (12:21) - What does an assessment consist of?
- (20:59) - Effectiveness framework
- (22:39) - Reset of GTM fit
- (24:17) - A problem we didn't know of
- (28:07) - What are the steps?
- (34:32) - How do you deliver it?
The Revenue Formula