S13E7: Reimagining Content, Provenance, and AI with Cloudflare’s VP of Product, William Allen

Welcome back to another episode of The Room Podcast! This week, Claudia and Madison sit down with William Allen, Head of Emerging Tech and AI at Cloudflare, and previously a key leader at Adobe and Behance. Will has spent his career at the intersection of creativity, technology, and infrastructure—from helping launch TED Talks and building Behance into a global hub for creatives, to leading initiatives like the Content Authenticity Initiative that aim to make the internet more trustworthy.

In this episode, Will shares insights on the evolution of digital content, the challenges of building authenticity in an AI-driven world, and what it takes to create infrastructure that both empowers creators and protects their work. He discusses lessons learned from scaling startups, navigating acquisitions, and fostering innovation within large companies. Listeners will walk away with actionable takeaways on balancing speed with integrity, building products for real users, and creating a “better internet” rooted in trust and transparency.

(00:00) Where did Will grow up and how did that shape his view of the world?
(01:09) Did Will always think he would become a founder like he did with Chamber?
(03:17) Was that first startup what led him to Adobe?
(04:38) What was it like launching TED Talks for the first time?
(06:35) What did Will learn from his decade at Adobe and leading Behance?
(09:06) How did those experiences shape what Will wanted to do next in his career?
(10:25) How did Will transition from Chamber to joining Cloudflare?
(11:12) What was it like selling his startup and choosing not to join the acquiring company?
(12:21) What was the idea that finally convinced him to join Cloudflare?
(14:00) How is Cloudflare balancing protection and innovation in the AI era?
(16:05) What advice does Will have for founders building resilient infrastructure in the age of AI?
(18:18) What’s something that didn’t go as planned while building or launching a product?
(21:04) How does Cloudflare communicate with creators and non-technical users?
(23:00) How does Will think about policy and communicating with broader stakeholders?
(24:40) What does the end-to-end C2PA workflow look like from capture to display?
(27:30) In five years, what will creators’ relationship be with AI model providers?
(32:45) What’s next for Will personally, and what is he excited about?
(34:10) Who is a woman that has had a profound impact on Will’s life and career?

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