CFO Weekly The Art of Financial Storytelling: Turning Your Financial Data into Engaging Stories
Nov 21, 2023
In this discussion, Soufyan Hamid, an FP&A expert and founder of SouFBP, dives into the art of financial storytelling. He emphasizes the importance of transforming complex financial data into relatable narratives that drive action. Soufyan shares practical tips on structuring compelling presentations, overcoming public speaking anxiety, and tailoring messages for different audiences. He also highlights the role of AI in enhancing storytelling and offers a simple rule for effective presentation formats. Join him for insights that could revolutionize your financial communication!
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Journey From Excel To Storytelling
- Soufyan shifted from technical finance work to storytelling after feedback that he spoke to experts not businesspeople.
- He trained in presenting and created a Financial Storytelling Program to bridge finance and business context.
Beat Public-Speaking Fear By Practicing
- Practice public speaking regularly via rehearsals, cameras, or groups like Toastmasters to reduce fear.
- Improve by spotting filler words and bad habits and iterating over months until delivery becomes acceptable.
Finance Needs To Reclaim Business Context
- Financial storytelling restores the business context lost after accounting processes and makes figures actionable.
- Stories convince stakeholders by making financial results relatable so they can act on insights.