One way to impress people is to take data and package it up into bite-sized, actionable information that you can share.

That’s the power of data-driven driven reports powered by surveys.

It’s exactly what Peter Caputa and his team at DataBox did with the 2023 State of Business Reporting. It’s based on a survey your team sent to 314 companies globally.

Today, Peter shares practical tips for creating survey-driven thought leadership content that resonates with your audience.

In this Marketing Powerups episode, you’ll learn:

How a survey-driven content can fuel your marketing strategy.
How surveys can be used to create content that impacts every stage of the customer journey, from activation to retention.
How Peter and the DataBox team created the 2023 State of Business Reporting.
How dedicating time to learn things outside of your function can help accelerate your career.

Free powerups cheatsheet

Subscribe now to instantly unlock a powerup cheatsheet you can download, fill in, and apply Peter Caputa's survey-driven content strategy. 👉 https://marketingpowerups.com/021

Sponsored Powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Peter Caputa

Peter Caputa is the former VP of Sales at HubSpot and current CEO of Databox. Pete's been selling, managing salespeople, and building sales teams for 20+ years. He scaled HubSpot's channel sales passed $100M in annual recurring revenue and has built a small, but mighty sales, marketing, and customer service team at Databox that has helped the company hit $4M ARR and 2,000+ customers while maintaining profitability.

🕰️ Timestamps and transcript

[00:01:16] Using Proprietary Data Through Surveys for Content Marketing
[00:09:11] Crowdsourcing Research to Create Hard-to-Copy Content: A Strategy for Growth
[00:13:02] Peter Caputa: How Agencies Can Benefit from Surveys and Collaborating with Partners
[00:16:06] 42 Agency: Helping Companies Build High-Efficiency Revenue Engines
[00:16:49] The Process of Creating Databox's Comprehensive Reports
[00:22:30] Is the increased monitoring and reporting of marketing activities a double-edged sword?
[00:29:36] The Marketing Pendulum: Finding the Balance Between Creativity and Measurability
[00:30:39] Peter Caputa on Martech Benchmarking and Career Journey
[00:35:19] Invest in Yourself to Accelerate Your Career Growth
[00:38:08] The Importance of Online Publishing for Personal and Professional Growth
[00:43:10] Peter Caputa, CEO of Databox, Shares Career Growth and Data Insights
[00:44:41] Peter Boyd shares insights on SaaS Marketing and Customer Journey

✨ Useful links

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