Brick by Brick: Why All Founders Should Write with Tom White, Ghostwriter (fmr. Google, On Deck, Sandhill Markets)

In this episode of Brick by Brick, Rishi Taparia sits down with Tom White. After stints at Sandhill Markets, On Deck, and Google, Tom now writes, edits, researches, and ghostwrites professionally for a number of startup/F500 executives, VCs, and institutional fund managers.

Past work includes writing The Observer Effect with Sriram Krishnan.

He also advises and consults on web3, growth, storytelling and customer psychology for a number of different international startups and funds. He also pens a free weekly newsletter on books and behavior, psychology and philosophy called "White Noise".

In this episode, we dig into:

- Why all founders should write

- Tom's guide to breaking free from the fear of publishing

- The important difference between creating content and distributing content

- Why AI is killing creativity

- When to engage a ghostwriter

- The importance of reading and how to read in a "Lindy safe" way

- Tom's recommended reads Tom White's links:

White Noise: https://www.whitenoise.email/

Home: https://www.tomwhitenoise.com/

Tom's Reading List: https://www.tomwhitenoise.com/bookshelf

LinkedIn: https://www.linkedin.com/in/tjwtjw/

Twitter: https://x.com/TJIWhiteIV

Referenced in the pod:

• The Great Online Game by Packy McCormick
  
• 
  Peter Thiel's Religion by David Perrell
  
• 
  Tom's Ted talk at UND 
• Nuclear War by Annie Jacobsen
  
• 
  The Demon of Unrest by Erik Larson
  
• 
  On Writing by Stephen King
  
• 
  Nobody Wants to Read Your Sh*t by Stephen Pressfield

Brick by Brick is presented by Garuda Ventures (https://garuda.vc).

About Garuda Ventures:

Garuda Ventures is a B2B-focused pre-seed and seed venture fund. Garuda is a first-check firm and aims to earn the right to be a founder's first call as they go about building their companies. To learn more, visit https://www.garuda.vc

Today's episode was hosted by Rishi Taparia. Find Rishi on LinkedIn (https://www.linkedin.com/in/rktaparia/), Substack (taps.substack.com) or X/Twitter (x.com/taps)

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