How to build a brand from an expert- author of How to Build a Goddamn Empire and founder of Bulletin, a successful retail technology company talks us through how to build a successful brand; and not the glamorized Girlboss version, but one “with elbow grease, infinite hustle, and a whole lotta heart”. She breaks down what imposter syndrome really is (her explanation is mindblowing) and how we can defeat it. She shares the pros and cons you might not expect when growing your business, and how glamourising entrepreneurship on social media hurts everyone… especially women. Ali lays out what Girlboss culture is in 3 points, and she says she really thanks Sophia  Amoruso for opening the door for her. PLUS she reveals an incredible talent you might not expect from a successful COO!   Book: Self Care by Leigh Stein   Produced by Dear Media.