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In this insightful episode of "Negotiate Anything," host Kwame Christian welcomes Andy Luttrell, a psychological scientist from Ball State University, to delve into the science of persuasion. Together, they explore the dynamics of changing strong opinions, focusing on deeply held beliefs and how understanding the underlying basis of these attitudes can lead to successful persuasion. Andy shares compelling research findings on emotional and moral attitudes, illustrating how aligning persuasive messages with the audience's core values and moral dialect can potentially sway even the most rigid beliefs. Listeners are encouraged to think pragmatically about communication strategies, especially in negotiations, to effectively influence and foster impactful change.

What will be covered:

Understanding the difference between strong emotions and influential attitudes.
Strategies for persuading individuals with deeply held beliefs and strong opinions.
The significance of aligning persuasive efforts with the audience's moral values.

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Opinion Science Podcast

Audio Course: The Science of Persuasion

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