Marketing Powerups

Manuela Bárcenas' Perfect 1-on-1 Template for Marketing Leaders (Head of Marketing, Fellow.App)

May 26, 2023

46:00

One of the most important meetings you can have is having 1-on-1’s with your manager.

Get it right, and you’ll have an ally rooting for your work, a mentor who will help you level up your career, and a problem solver who will help you find solutions.

That's what Manuela Bárcenas, Head of Marketing at Fellow.app, found:

The mistakes that I've seen in one on ones and mistakes that are commonly mentioned in management books and management resources, which is spending the whole 1-on-1 talking about status updates like, "Hey, Manuela, how's it going with Project X?" Instead of asking about roadblocks or challenges.

Today she’ll be sharing her perfect 1-on-1 templates for marketing leaders.

In this Marketing Powerups episode you’ll learn:

1. Mistakes to avoid during one-on-one meetings
2. How to own your career
3. The importance of having a growth mindset
4. How to overcome imposter syndrome

🏆 The Sponsor

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🏆 Free powerups cheatsheet

Subscribe now to instantly unlock a powerup cheatsheet that you can download, fill in, and apply Manuela Bárcenas' perfect 1-on-1 template for marketing leaders. https://marketingpowerups.com/020

🎉 About Manuela Bárcenas

Manuela Bárcenas is the Head of Marketing at Fellow.app, a company dedicated to making meetings more productive. With over five years of experience in the marketing field, Manuela has developed expertise in effective communication and workplace collaboration. She is an advocate for fostering strong relationships between managers and their direct reports through well-structured one-on-one meetings.

🕰️ Timestamps and transcript

[00:00:00] The Perfect One-on-One Template for Marketing Managers and How to Use It
[00:01:15] The Importance of Managing Up for Marketers
[00:02:23] The Importance of Advocating for Your Marketing Work and Team
[00:04:55] Effectively Managing Up for Marketers
[00:10:17] Mistakes in One-on-One Meetings with Managers
[00:12:00] Scaling through AI Marketing with Dmytro Okunyev
[00:12:46] Creating a One-on-One Template for Productive Meetings
[00:15:25] Effective One-on-One Meeting Templates for Managers and Marketing
[00:18:12] Communicating with Managers and Powering Up in the Workplace
[00:19:49] Improving One-on-One Meetings with Async FYI Sections
[00:21:47] The Importance of a One-On-One Meeting Template
[00:22:49] Managing Up and Taking Charge of Your Marketing Career
[00:26:41] Managing as a Leader and Owning One-on-One Meetings
[00:30:10] Empathizing with Managers and Improving Communication
[00:32:56] Owning Your Career and Giving Constructive Feedback
[00:35:41] Overcoming Imposter Syndrome with Hype Documents
[00:38:47] Overcoming Imposter Syndrome with Peer Support
[00:40:56] Overcoming Imposter Syndrome in Marketing with Manuela Bárcenas
[00:42:09] Manuela Bárcenas Discusses Remote Management, Marketing Success, and Advice for Young Professionals