Building Margin

101: A Resource to Help You with Strategy and Cash Flow

Feb 25, 2025
Fast growth can actually spell disaster for many businesses. The speaker reveals a crucial financial principle that distinguishes successful companies from those that fail. Understanding the interplay between cash flow and strategy is essential for long-term sustainability. The importance of financial stability in growth strategies is emphasized to prevent common pitfalls. Personal insights and a new book offer valuable tactics for entrepreneurs looking to thrive in a competitive landscape.
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INSIGHT

Cash Flow is King

  • Great companies need strong cultures, teams, and missions, but cash flow is essential.
  • Without cash flow, even companies with great potential will fail in the long run.
ADVICE

Prioritize ROIC over Growth

  • Focus on return on invested capital (ROIC), not just revenue or growth.
  • Growth without sufficient ROIC can lead to business failure.
ANECDOTE

The CEO and the Financial Model

  • Steve created a financial model to help a CEO understand the impact of growth on capital.
  • The CEO realized that without aligning strategy with finance, his business could fail.
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