How can virality and word of mouth help with your SaaS growth? In this episode, we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more.

Visit our website for the detailed episode recap with key learnings.

Superhuman — Gaurav’s company
Traction — a book by Gabriel Weinberg and Justin Mares
Warby Parker — an example of great customer experience
How to Model Viral Growth: The Hybrid Model
What is K-Factor in Viral Marketing?
Snowflake, HubSpot, BigQuery
Wordle, DALL·E, Midjourney, ChatGPT, Lensa — viral success stories
Check out Gaurav’s website
Follow Gaurav on Twitter and LinkedIn

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