The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

915: Why Your “Too Small” Idea Might Be the Exact Thing People Pay For

17 snips

Sep 22, 2025

Jennifer Gulizia, a passionate cut flower farmer and garden educator, discusses how to market her niche online course about dahlias. She shares insights on selling specific courses to a dedicated audience and the effectiveness of seasonal offers. Jenna and Jennifer explore strategies for driving urgency through time-sensitive promotions, scaling business operations, and using podcasting for marketing. This conversation is perfect for anyone doubting the potential of their unique business idea.

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ANECDOTE

Small Greenhouse Launched A Flower Business

Jennifer built an eight-by-12 greenhouse with Northwest Green Panels before COVID and it launched her cut flower career.
That small, practical investment turned into a new business when the world changed.

INSIGHT

Paid Courses Deliver Transformation

Free content is scattered and incomplete, while a course provides a curated, proven path to a clear outcome.
People pay for transformation and a step-by-step path that saves time, money, and mistakes.

INSIGHT

Prioritize Usefulness Over Interest

Distinguish between 'interesting' and 'useful' information when creating content.
Focus your offer on the useful transformation that moves people from curiosity to action.

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Think your business is “too niche” to succeed online? In this coaching session, I’m chatting with Jennifer about how to sell a highly specific online course to a small-but-mighty audience… and how to attract the right people to grow a business that feels deeply aligned!

Jennifer Gulizia is a flower farmer and garden educator who turned her passion for dahlias into a beautiful educational business. She’s also a Digital Course Academy student, and she’s looking to refine her offer, grow her community, and get clarity on how to market something that’s niche, time-sensitive, and doesn’t quite fit the traditional “signature course” mold.

If you’ve ever worried your topic is too specific or too seasonal to succeed, this coaching session is for you.

And listen, if Jennifer’s story has you thinking, “Wait… maybe I could do this too…” then I want to personally invite you to check out Digital Course Academy: the very program that helped me launch my first course and change my entire business (and life!). Enrollment is open right now, but only for a few more days, so don’t wait!

Head to jennakutcher.com/dca to save your seat and get my exclusive bonus suite designed to help you actually implement what Amy teaches!

Now click play and let’s dive in to help Jennifer get her course out into the world, and maybe spark some inspiration for your own!

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