Morning Brew Daily Musk Paid $23B to Focus on Tesla & Is ‘Athleisure’ Dead?
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Aug 5, 2025 Elon Musk's new pay package keeps him focused on Tesla, aiming to stabilize the company during challenging times. Sydney Sweeney's viral American Eagle ad skyrockets the brand's shares, catching even political attention. Meanwhile, Athletic wear faces scrutiny as Outdoor Voices tries for a comeback. On a spicy note, restaurants are embracing hotter food trends to entice a younger crowd. Plus, AI's role in streamlining industries is reshaping creativity and productivity. It's a blend of finance, fashion, food, and technology!
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Tesla's $24B Incentive for Musk
- Tesla's board gave Elon Musk $24 billion in shares to keep him focused on Tesla amidst legal uncertainties.
- Musk is viewed as critical not only for his talent but also for attracting and retaining AI talent at Tesla.
Tesla's HQ Move Protects Pay Package
- Tesla's HQ moved from Delaware to Texas to shield Elon Musk's pay package from shareholder lawsuits.
- Texas laws require shareholders to own at least 3% of a company to sue, protecting Tesla's new pay deal.
Ty Haney Returns to Outdoor Voices
- Outdoor Voices founder Ty Haney, dubbed queen of athleisure, returned to revive the brand after its dramatic decline and acquisition.
- Once a $110 million valuation brand, Outdoor Voices faced backlash and closed stores before Haney's comeback.