TechCrunch Daily Crunch Spotify partners with Netflix for video podcast distribution deal
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Oct 15, 2025 Discover Spotify's groundbreaking partnership with Netflix to distribute video podcasts, bringing fresh content from popular creators. Learn about Spotify's strategy to enhance monetization and compete with platforms like YouTube. With a lineup featuring hits like The Bill Simmons Podcast, the project is set to redefine video consumption. Explore growth metrics and Spotify's vision for the future, along with a glimpse into OpenAI's collaboration with Broadcom for AI tech. Plus, hear about Fleetworks' innovative AI solutions for the trucking industry.
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Video Podcasts Reach New Audiences
- Spotify is expanding video podcasts to Netflix to boost discovery and ad opportunities.
- The move leverages video growth and targets Gen Z viewing habits to improve monetization.
Why Spotify Is Betting On Video
- Spotify shifted toward video after audio investments failed to deliver sufficient profit.
- Video consumption grew 20x faster than audio-only and 350M users streamed video, highlighting the strategic pivot.
Use Social Tools To Boost Podcast Reach
- Embrace video features and social tools to grow podcast engagement and monetization.
- Use polls, Q&As, comments, and monetization programs to better engage audiences.