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Better Tech Leadership

#100 James Trunk: From Agile to Shape Up - Lessons Learned in Product Development

Sep 10, 2024
In this engaging discussion, James Trunk, VP of Engineering at Griffin—a startup bank in the UK—shares his wealth of knowledge in product development. He uncovers the power of early feedback, highlighting the 5% and 30% approaches to enhance collaboration. The conversation shifts to the Shape Up methodology, revealing its benefits over traditional Agile practices. Trunk also explores customized project phases to streamline workflows and emphasizes the importance of contrarian thinking for innovation. Finally, he offers strategies for maintaining company culture during rapid growth.
38:03

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Quick takeaways

  • Implementing the 5% and 30% feedback approach fosters a culture of openness and enhances collaboration in product development.
  • Transitioning from traditional Agile to the Shape Up methodology allows for better planning and innovation through defined project phases.

Deep dives

The 5%, 30% Rule for Feedback

Early feedback is essential in the development process, as highlighted by the 5%, 30% rule. This approach encourages individuals to seek feedback when their work is only 5% and 30% complete, allowing for constructive criticism without the burden of overhauling a near-finished product. Receiving feedback at these early stages fosters a safe and collaborative environment, ultimately leading to improved results. By implementing this rule, teams can cultivate a culture of openness that promotes transparency and continuous improvement in their projects.

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