The Best One Yet đ§ âHold the caffeineâ â Four Lokoâs return. Europeâs military stocks. Warren Buffettâs fave biz.
Mar 6, 2025
The unexpected return of Four Loko takes center stage, attributed to innovative marketing and the Japanese concept of Misogi. European stock markets are outperforming their American counterparts, largely fueled by significant investments in military capabilities. Warren Buffett shares his favorite CEO, an unexpected gem from the RV industry without tech reliance. Plus, Monopoly makes a leap into modern finance with a fintech twist, swapping cash for digital currency. It's a wild ride through business trends and unexpected favorites!
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Four Loko's Comeback
- Four Loko, notorious for high alcohol/caffeine, is making a comeback, now the top-selling malt liquor.
- Despite declining alcohol sales, Four Loko sales increased 64% in 5 years, even internationally.
Four Loko's niche market
- Four Loko targets a narrow demographic (Gen Z, primarily college students) and bypasses bars/restaurants.
- This singular focus contributed to its success.
Misogi and Four Loko
- Four Loko uses the Japanese philosophy of Misogi: focusing on one big thing each year.
- They introduce a new flavor every year to build hype and clarity.