Leveraging Global Talent: The Story Behind Post Planner’s Success with Joshua Parkinson - ep. 106

Mar 19, 2025

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In our latest episode, guided by Kaleem Clarkson and guest co-host Josh Morse, we dive deep into the fascinating path of Joshua Parkinson, founder of Post Planner, a SaaS platform revolutionizing social media management. From street performer to philosopher to tech entrepreneur, Joshua’s journey embodies adaptability, creativity, and resilience. This conversation explores his unconventional path, philosophies on work and leadership, and strategies for building a thriving remote-first business in the digital age.

Joshua’s story begins with a degree in philosophy, which continues to shape his worldview. These academic interests fueled his creativity during a transformative period living in Europe, where he supported himself by rapping on the streets. This phase, filled with spontaneity and cultural immersion, also brought personal growth and love—it was during this time that he met his French wife.

Flash-forward to 2009, when Joshua embarked on his entrepreneurial journey with the inception of Post Planner. Inspired by the rise of social media platforms like Facebook, he identified a gap in the market for scheduling tools tailored to marketers. What began as a suite of Facebook apps quickly evolved into a flagship product, now serving businesses across eight social platforms, with Facebook remaining a core focus.

A significant part of Post Planner’s success lies in Joshua’s ability to forge meaningful partnerships. Early on, he collaborated with Slav, a Bulgarian developer who built the platform’s first version. This partnership not only provided technical expertise but also demonstrated the value of leveraging global talent. Today, Post Planner’s development team remains based in Bulgaria, a testament to the enduring impact of this early collaboration.

Post Planner’s innovative approach to work centers on asynchronous communication, offering a refreshing alternative to traditional, meeting-heavy environments. By minimizing interruptions and embracing tools like Slack, the fully remote team maintains a strong focus on output while preserving work-life balance. This model eliminates time zone conflicts—like late-night calls for overseas colleagues—and replaces micromanagement with trust and autonomy.

Joshua, as the company’s founder, champions this method, driven by his distaste for inefficient synchronous workflows. While acknowledging initial concerns about team cohesion, he highlights how written communication fosters thoughtful contributions and builds a culture of autonomy. Employees are free to balance personal and professional priorities without rigid oversight, fostering loyalty and engagement. For startups, he argues, this flexible model reduces costs, unlocks global talent, and drives efficiency—key advantages in today’s remote-first world.

Discover how Joshua’s philosophical roots and global experiences shaped his approach to entrepreneurship. Hear insights into Post Planner’s innovative asynchronous work model and learn how he leverages global talent to build a culture of trust and autonomy. Tune in to hear how Joshua’s journey can inspire your own path and transform your approach to work and leadership!