Building an Optimized Channel Strategy

Today's guest on the SBI Sales and Marketing podcast is Chris Bittner, the Senior Director of Global Sales and Channel Strategy at Autodesk. We asked Chris to help his peers support their company's sales strategy by discussing channel selection and channel optimization.

We cover important tactics of channel management, including product channel fit, which channels the end customers what to buy from, the ideal channel partner profile, and how to deal with channel consolidation that's going on these days. By the end of our episode, you'll learn the three things you absolutely need to do to have an optimized sales channel.