

🌵 “South By, Inc.” — The Biz of SXSW. TJMaxx vs Hermès. Ryan Reynolds’ $100M Wrexham.
9 snips Mar 10, 2025
Discover how TJ Maxx thrives in any economy, unveiling its tariff-proof strategy. Dive into the evolution of South by Southwest, transforming from a music fest into a vital cultural hub. Hear about Ryan Reynolds' dramatic investment in Wrexham, which skyrocketed his returns. Plus, explore a groundbreaking genetic innovation with the creation of the Woolly Mouse. Packed with humor and insightful business narratives, this episode offers a delightful blend of retail, celebrity influence, and science!
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Jack's TJ Maxx Polo
- Nick and Jack discuss Jack's $20 red TJ Maxx polo shirt from their freshman year.
- Had Jack invested that $20 in TJX stock, it would be worth $500 today.
TJ Maxx's Value
- TJ Maxx, a $130 billion company, surpasses Nike in value and trails only Hermès and LVMH.
- Bargain clothing, unlike luxury goods, isn't cyclical; there's consistent demand for cheap clothes.
Tariff-Proof Model
- TJ Maxx's business model is "tariff-proof" because they buy excess inventory from other retailers.
- Unlike brands like Ralph Lauren, TJ Maxx avoids tariffs by purchasing domestically.