245 – Redis in the Google Cloud Ecosystem: Leveraging Marketplace for Growth

I am excited to introduce my conversation with Ash Vijay, SVP of Cloud Sales and BD Partnerships at Redis, live from Google Cloud’s Marketplace Exchange! Redis, a favorite among developers, plays a crucial role in the data ecosystem, powering applications with high-performance caching and database solutions integral to GenAI. In this episode, Ash shares how Redis is leveraging Google Cloud Marketplace to meet customer demand for faster procurement and scaling, especially in light of large cloud commitments. Redis’s marketplace strategy not only retains customers but also expands deal sizes and accelerates closing times. Ash discusses Redis’s comprehensive partner program, enabling ISVs, OEMs, and SIs to build on the Redis platform, offering them both growth opportunities and collaborative engagement with Redis’s ecosystem. Ash’s advice to partners? Invest in the marketplace and empower your sales teams to maximize its potential—a strategy that’s driving Redis’s top-down engagements and delivering significant business value. Tune into The Ultimate Guide to Partnering to learn how Redis is redefining co-selling and scaling with Google Cloud!