The Prof G Pod with Scott Galloway How AI Is Shaping the Future of Retail, Las Vegas and Its Strong Brand, and How Do You Help Your Kid Pick the Right College?
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Dec 4, 2024 The discussion kicks off with an exploration of how AI, particularly Perplexity's innovative features, is revolutionizing the retail landscape. Scott dives into Las Vegas, dissecting its unique brand as a top-tier destination for entertainment and indulgence. To cap it off, he offers insightful advice for parents navigating the tricky waters of college selection, stressing the importance of long-term impact over immediate preferences. This lively conversation weaves together technology, branding, and education in fascinating ways.
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Curated Choices
- Consumers want fewer, better choices, not endless options.
- AI shopping tools like Perplexity empower consumers by curating selections and increasing confidence.
Retail Disruption
- Perplexity's 'Buy With Pro' disrupts retail by inserting itself between consumers and retailers.
- This shift transfers value from traditional retailers to AI-driven platforms.
Monetization Strategy
- Offer free services to gain substantial traffic and attention.
- Implement fees gradually after achieving significant market share.