I spoke with Lesley Crews from Sweet Fish Media on the B2B Growth podcast.

They've been going deep into the world of demand generation for the month of April - sweet!

In this episode we discuss modern demand gen for startups and the playbook I wrote up that outlines key themes in more detail, including:

The difference between lead gen and demand gen;

Old vs. new demand gen and the key differences that will get you results;

Your demand gen strategy should focus on the buyer, not you;

How to be revenue-oriented...not leads focused;

Sales & marketing collaboration.

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Thanks for listening!

29 - Modern Demand Gen Interview With Lesley Crews on the B2B Growth Podcast