I spoke with Lesley Crews from Sweet Fish Media on the B2B Growth podcast. 

They've been going deep into the world of demand generation for the month of April - sweet!

In this episode we discuss modern demand gen for startups and the playbook I wrote up that outlines key themes in more detail, including:

The difference between lead gen and demand gen;

Old vs. new demand gen and the key differences that will get you results;

Your demand gen strategy should focus on the buyer, not you;

How to be revenue-oriented...not leads focused;

Sales & marketing collaboration.

Here's the demand gen playbook covered in the episode: www.linkedin.com/pulse/modern-demand-gen-startups-anna-furmanov

For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen).

You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov 

on Youtube: www.youtube.com/channel/UCYgrBn-Y6P9o_OJ2lxHkWyg

or visit this website: www.furmanovmarketing.com

Thanks for listening!