The Business Method: Interviewing Billionaires, Billion Dollar Founders & the World’s Most Successful People 🎧🔥 Ep.491 ~ The Go-To Man for the World’s Elite ~ Steve Sims
Feb 10, 2021
Steve Sims, the mastermind behind luxury concierge service Bluefish, shares his incredible journey of arranging once-in-a-lifetime experiences for the elite. He reveals the art of building 'social currency' and memorable client interactions, from scuba diving to the Titanic to dining with Andrea Bocelli. Sims discusses his unique approach to networking and how charging affluent prices attracts high-quality clients. He also emphasizes storytelling skills and refining personal connections, all while reflecting on the failures that shaped his success.
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Bringing Civilians To The Titanic
- Steve organized civilian trips to view the Titanic by using submersibles tethered to motherships used by research teams.
- He partnered with registered explorers and positioned wealthy civilians to share costs and the experience.
Use Price To Curate Clients
- Steve realized his concierge business was a trojan horse to enter rooms full of wealthy people and learn how they think.
- He deliberately charged higher prices to filter for richer, more committed guests and better clients.
Network With Purpose, Not Volume
- Move with purpose when networking: attend events to meet specific people you want to engage, not to collect business cards.
- If you can't communicate well, partner with someone who can because communication is a skill set.
