Flavor University Podcast
Flavor University Ep. 19: Taste Modification
Aug 24, 2022
Dr. Lindsey Szymczak, Senior Scientist, and Jason Mittelheuser, Solutions Manager, discuss taste modification and how they enhance products' positive attributes. They explore different approaches to taste modification, the impact of memories and emotions on flavor preferences, and the importance of understanding ingredient flavors. They also delve into their own food aversions and the taste of cough medication.
31:02
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Quick takeaways
- Taste modification involves highlighting desired flavors and suppressing others to create the desired taste profile.
- Taste modification also involves enhancing positive attributes like sweetness, saltiness, and umami.
Deep dives
The Importance of Flavor in What We Consume
Flavor plays a crucial role in our food choices, as it is the number one consideration when it comes to what we eat or drink. It goes beyond just likes and dislikes, as flavor is connected to memory, feeling, and even science and art. The flavor industry is dedicated to exploring the science, artistry, and industry behind flavor to create enjoyable food experiences for consumers.
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