

767: AI Can't Do THIS For Your Copywriting Strategy
11 snips Apr 22, 2024
Ashlyn Carter, a copywriting expert for creative entrepreneurs, discusses the capabilities and limitations of AI in crafting impactful messaging. She emphasizes the importance of authenticity and storytelling in copywriting, highlighting the irreplaceable creativity of human copywriters. The podcast explores different buyer thinking styles, the significance of brand authenticity, and offers a free copy kit clinic for personalized copywriting.
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Use AI as Junior Assistant
- Use AI like a junior assistant to enhance your copywriting, not replace it.
- Feeding AI smart prompts results in better, more useful copy outputs.
Prepare, Then Use AI Thoughtfully
- Prepare your goal, audience language, and frameworks before using AI for copy.
- Use AI to rephrase and polish your copy, not to create it entirely.
Leverage Your Unique Story
- Hold onto your unique story because it's your business monopoly.
- Clarity in messaging is essential for audience understanding and connection.