The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

767: AI Can't Do THIS For Your Copywriting Strategy

11 snips
Apr 22, 2024
Ashlyn Carter, a copywriting expert for creative entrepreneurs, discusses the capabilities and limitations of AI in crafting impactful messaging. She emphasizes the importance of authenticity and storytelling in copywriting, highlighting the irreplaceable creativity of human copywriters. The podcast explores different buyer thinking styles, the significance of brand authenticity, and offers a free copy kit clinic for personalized copywriting.
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ADVICE

Use AI as Junior Assistant

  • Use AI like a junior assistant to enhance your copywriting, not replace it.
  • Feeding AI smart prompts results in better, more useful copy outputs.
ADVICE

Prepare, Then Use AI Thoughtfully

  • Prepare your goal, audience language, and frameworks before using AI for copy.
  • Use AI to rephrase and polish your copy, not to create it entirely.
ADVICE

Leverage Your Unique Story

  • Hold onto your unique story because it's your business monopoly.
  • Clarity in messaging is essential for audience understanding and connection.
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