

The past, present and future of tracking data
May 29, 2025
Michael D'Auria, Executive VP at Genius Sports, and Dominic Jordan, former Director of Data at Manchester United, dive into the transformative world of tracking data in football. They discuss how tracking cameras capture player movements, revolutionizing game analysis. The duo highlights the evolution of data collection methods and the integration of AI in decision-making. They also explore the delicate balance between traditional coaching and innovative analytics, emphasizing that data is a game-changer for clubs of all sizes.
AI Snips
Chapters
Transcript
Episode notes
What Is Tracking Data?
- Tracking data captures live action on the football pitch with high precision using optical cameras.
- It translates game movements into billions of data points, enabling digital replicas of matches.
Tracking Data's Revolutionary Impact
- Tracking data revolutionized sports by unlocking a new era of analytics with much broader and precise data.
- NBA teams rely heavily on it for tactical preparation, player valuation, and overall decision-making.
Use Data to Streamline Video Analysis
- Use tracking data to efficiently and automatically create video clips for halftime analysis.
- This accelerates delivering tactical insights directly to managers and players.