EP629: TL Nuggets #186 - Should You Pay To Go On A Podcast?

"Podcasting is a platform for collaboration and growth, not a marketplace.”

Authentic podcasting thrives on mutual benefit, not fees. This episode explores why paying to be a guest or charging hosts diminishes the authenticity and value of podcasting. The discussion focuses on building meaningful relationships with hosts, inspiring audiences, and leveraging podcasts as a platform for business growth. The episode challenges pay-to-play models, emphasizing trust and mutual respect as the foundation for podcast success. When podcasting aligns with these principles, it creates opportunities for collaboration, client acquisition, and long-term impact.

Expert Action Steps:

1. Focus on Value: Prioritize inspiring the audience and enhancing the host’s credibility by delivering actionable insights.

2. Build Relationships: Use podcast appearances to create long-term business relationships with hosts, opening doors for collaborations and client opportunities.

3. Stay Authentic: Never pay or charge fees for podcast appearances—maintain integrity by ensuring value and trust drive the exchange.

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