Catalyst Podcast
Experience as emotion: Customer centered growth with Donald Chesnut
A seasoned Chief Experience Officer on going beyond traditional customer experience
Donald Chesnut practically invented the term Chief Experience Officer. He’s worked at some of the world’s largest brands like Unilever, Target, Disney, General Motors and Coke and is now writing a book on why companies should move away from customer experience and towards customer centered growth. This week Tammy sits down with Donald to talk about his people-first approach to digital experience. Donald shares some of his leadership principles and shares his secret to digital transformation - that the real key to transformation isn’t technology, it's people!
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